If you’re frustrated because you’re spending countless hours creating content but not seeing the reach and engagement you desire, then you are not alone! Many coaches struggle with this same challenge, pouring their time and effort into creating valuable content only to see it go unnoticed.

Repurposing your content can help alleviate this frustration and finally get your message in front of a larger audience. By implementing effective repurposing strategies, you can maximize the reach and impact of your content, ultimately leading to increased visibility and engagement.

My special guest, Brittni Schroeder, shares how she…

  • repurposes her content,
  • organizes it in a content database,
  • organizes her Canva content,
  • monetizes her content, and
  • documents her process so her virtual assistant knows exactly what to do, only working 5 hours a week.

Brittni recommends three actionable steps for the listener to take.

If you’re feeling overwhelmed, it’s the perfect time to implement systems. Take the time to create a strategy and don’t rush the process. – Brittni Schroeder

The key moments in this episode are:

02:19 – Brittni’s Content Creation Process
05:15 – Leveraging Searchable Platforms
09:25 – Repurposing Content Across Platforms
15:23 – Using Airtable for Content Tracking
18:55 – Importance of Standard Operating Procedures (SOPs)
22:12 – Creating Consistency with SOPs
29:44 – Monetizing Content and Lead Magnets
30:46 – Organizing Graphics in Canva
31:50 – Importance of Naming Files

Your Organizing Expert,

Tracy Hoth's Signature

Connect with Brittni Schroeder:

Brittni Schroeder is a Business Coach and Marketing Strategist. She helps coaches automate their business, create systems, convert funnels, and scale to 6-figures and beyond. Brittni worked as a High School Senior Photographer for over 10 years. She also owned and operated Mozi Magazine up until 2017. Her work has been featured in The Wall Street Journal, Good Morning America, and several publications. She has worked in the non-profit sector for over 15 years and recently founded her non-profit called The Compassion Club. She currently lives in Utah. 

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Resources Mentioned:

Businesses fail for two reasons: they don’t grow fast enough, or they grow too fast and lose their integrity. Implementing systems and strategies can prevent both. – Brittni Schroeder

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Transcript with time stamps:

[00:00:00] Tracy Hoth: How do you manage your content? How do you keep track of it? And how do you REPURPOSE it? Do you have a system in place for repurposing your content? Those are the things we’re going to talk about today with a special guest, Brittni Schroeder. She’s on the podcast sharing her expertise and oh my goodness, she has this nailed down to this beautiful, amazing process.

That is kind of blowing my mind. She breaks it down and gives us three action steps to take right now. At the end of this episode, make sure you listen to her advice. She says to take the time to get organized and to put these systems into place. If, even if it’s just you, take the time to do it now. How do you do that?

You join Organized Coach Academy, of course. There is a wait list you can get on that wait list now. When we open the doors again, you need to get in there because these are the things we work on. As you listen to the episode, I want you to be thinking about your content. What is the main source of your content?

Is it a blog or a podcast? Is it both of those? Do you have a searchable bar and a social platform where you share these and how can you repurpose the content that you have? How can you monetize the content you have? As she’s sharing what she does in her process, I want you to think about what does it look like for you at your stage of your business?

Enjoy this episode! Are you ready to work less, feel more organized and productive, streamline repetitive tasks and implement systems that allow your coaching business to run smoothly even without you? If so, you’re in the right place. Welcome to The Organized Coach Podcast, your go-to source for practical tips and solutions.

I’m your host, Tracy Hoth – professional organizer, certified life coach, simplifying expert, and most of all, down-to-earth fellow coach. No matter if you think you’re missing the organizing gene, have ADHD, or just love anything organizing, I’m here to help you become an organized coach with a business that works for you, pull up a seat and let’s get started.

Here we go. I cannot wait to talk about this topic of repurposing content. It came up in Organized Coach Academy where I thought I don’t have any episodes on this topic – repurposing content – and it’s so needed. We need this. So I invited Brittani Schroeder on for the episode today. So welcome Brittni. Thanks for having me.

I first saw you online on, I think Instagram and you do such great reels and content on Instagram. So tell us just about you and your business.

[00:02:52] Brittni Schroeder: Yeah, well, just a little bit of background. I’ve been an entrepreneur for as long as I can remember in my adult life, but I did high school senior photography for 15 years and owned a photography magazine.

Yes. And then I’ve also been working in nonprofits for 15 years. And in 2017, I started my own. Nonprofit called the compassion club. And then I got certified as a life coach, but I like six or seven years ago, I decided I was moving and I’m like, you know, it’s time to pivot and I’m going to do business coaching.

And I love building businesses and teaching people how to scale their business. So I thought this was a perfect time. I was moving and going from photography and I didn’t want, I didn’t want to do another location based business. I thought, you know what, now is the best time to do this. So now I help entrepreneurs with a business and marketing and funnels and all the things, scaling their business, all those things. That is me in a nutshell.

[00:03:51] Tracy Hoth: I love hearing how people, you know, their story, like how you were a photographer and then you’re a nonprofit. So it’s so fun. So tell us just. Quickly about your nonprofit.

[00:04:00] Brittni Schroeder: I started a nonprofit in 2017 and it was after my 14 year old son passed away.

It’s the Gage Schroeder Compassion Foundation or the Compassion Club. We basically have created curriculums and we implement compassion clubs like kindness clubs acts of kindness in schools all over the US. So. With the money that of the sales of our curriculum, we give scholarships.

Since 2017, we’ve given over 50, 000 in scholarships and grants. That’s a whole other podcast – I’m telling you.

[00:04:41] Tracy Hoth: What a meaningful thing to do. Oh my gosh. That’s a beautiful legacy too. Today, we’re going to talk about repurposing content. As I think about this topic, I have to see a clear picture or like a flow chart in my brain just to help it make sense.

I don’t know if you’re like that, but when you think about your content, what does the flow chart kind of look like?

[00:05:03] Brittni Schroeder: That’s a good question. I think that it looks different from everybody. First of all, just, you know, we are in this world of just like so much information and so many platforms.

The question is where do we spend our time? That is what marketing is, is becoming memorable, becoming noticed. My mantra or strategy is if you are going to create a piece of content, like you need to blast it and is it to as many places as you can and to get the maximum, maximum effort with your content.

One of the things that I when I’m coaching or mentoring, especially people who are a little bit earlier in their business. The advice that I give them is write 50 blog posts, just start brain dump, like anything that that is applicable to your audience, anything that creates value, just start, start blogging.

That was the advice that I was given years ago. I just started blogging and I tried to do a blog or two a week and just create all this content. The easiest way to do it is to create a blog. I always like to start with like a blog. Currently, I use Asana and it’s like a project management and that’s where I will put my ideas. I have a board and I put anytime I come up with an idea and that is, you know, a client can ask me a question about how do you do this? Or you know, like I will go on Pinterest and do some searches.

There are lots of different tools you can do to come up with with content and ideas. But I will put that in there. Then I, so I have an ongoing list that I’m constantly adding to my Asana board. But once the content is created, once I create a blog post and then I blogged it, then the process is where am I, where am I going to put this next?

Now this is going to look different for everybody depending on where your ideal audience is, but my process is make a list of all of the places your ideal audience is going to show up. We can get overwhelmed because there’s so many platforms and I always say get really good at one and then add and keep adding, but you want to have one or two to start with, and you want to have a social platform and the social platforms are going to be your Instagram, your Facebook, your LinkedIn, any platform that is social meaning people interact and engage.

The second kind of platform that you want is a searchable platform. And those are platforms that have built in search engines in them. Those are going to be Google, your blog, another one is Pinterest because it has a built in search engine inside of it, and YouTube. So those are some examples of searchable platforms.

Now, I think a lot of times, as entrepreneurs, we overlook those searchable platforms. The reason why is because there isn’t instant gratification, you know, we can post something on Instagram and we get engagement, we get likes and get shares. It feels good. But the searchable platforms, we don’t.

The good thing about searchable platforms like your blog or Pinterest or YouTube is they have a way longer lifespan, meaning you can put something out there and people can search it. And it can come up in a search for years and years. I have a blog post that I wrote like five or six years ago, and it still is one of my top performing blog posts.

And so I’m getting traffic that way. When we post on social media, that Piece of content is buried within like sometimes just a few hours, sometimes days, whatever, but the content is buried and it doesn’t have a very long lifespan. So that’s just something to think about when you are creating content to kind of work in your workflow, one of those searchable platforms.

Write down all the platforms that your ideal audience will show up on and make sure that you’re putting that content everywhere. So I will take a blog post and then sometimes depending on what the blog post is, it might be like a tutorial. It might be something that I can talk about, but then I might say, okay, I can create a video.

I can create video content for this. So I’m going to work this through my process and say, okay, I could create a video for this. Once I have created a video, I can use that as a short form, put that on a YouTube short or I can put that on Instagram reels.

Additionally, I can put that in my stories. I can even create a video and put it on LinkedIn. If I want to, I can put it on Facebook. There’s lots of different places that I can put that on. Just to kind of pro tip it is create your videos and content in an app and save it and try not to repost it from one app to another because you don’t want their watermark on their backing up a little bit.

Pick a platform that you’re really good at and where you spend your time is where you’re going to see a return. So, mine is Instagram. Meaning, I spend the most time on Instagram. I’m on all these other platforms. I don’t get as big of return because I’m not spending as much time on there. But, I’m still going to put my content out there.

A lot of times when we create blogs, we can get a number of different pieces of content from that one blog post.

The one thing that I do is I create my own content, my own graphics, and that could be a control thing. It could be like, I have a background with photography and graphic design and I enjoy it, but I will go and I will create that graphic in Canva or something. And then my VA will go and put it in my Facebook group, on my Facebook page.

She will put it on Google My Business. That’s a platform that people kind of dismiss. She’ll post it on LinkedIn. She’ll post it on just as many platforms as possible. The other thing she’ll do is take that blog post and we will create. Up to 10 different graphics and repin that on Pinterest.

These are going to drive traffic back to my website. Other things that I will do is I will take that same blog post and I will say, you know what, I’m going to turn this into a newsletter. Now the average word count for a newsletter is around 200 words. I’s a lot shorter than a long form blog post, but what I’ll do is I can take bits of pieces of it, and maybe I can say read more on the blog, I also will take that and I’ll put a newsletter out on LinkedIn. We want to make sure that that one piece of content we’re utilizing all of those different tools in each platform.

I’m a story watcher. I will go and I will watch people’s stories. I scroll sometimes, but I think that I spend more time on stories. If you are creating a post and you’re not putting it in your stories. then you’re missing an audience there.

You want to make sure that you are really leveraging that one piece of content and you are putting it And all those places. Another thing that I will do is I’ll go back and Hey, I’m going to turn this into a podcast. Where’s my audience? my audience is a lot of times women were busy women.

We’re walking around, multitasking, and cleaning. That’s how we listen to our content. That’s how we get our information . I’m going to take that and put it in a podcast.

[00:12:23] Tracy Hoth: That was my question because. The whole time you were talking, I was like, wait, is the top of this system, you know, you have your ideas posted, so you’re tracking all your ideas.

I thought maybe it would be the podcast is the main thing, but your main thing is the blog. So you write a blog before you have a podcast about it.

[00:12:43] Brittni Schroeder: It just depends because you, some people just podcast and you can transcribe your podcast. With me it depends. I’m one of those who has to write out my podcasts. I need a script. I can’t just wing it. A conversation I can totally wing it, but I will do the script. So it really depends because a lot of people start with a podcast. Now with me, I have all these blogs. I have content from six years ago. Your podcast can be your original place where it starts or your podcast or your blog, I’m sorry, but it can go back and forth. Sometimes I will write blog posts and not all of my blogs end up being podcasts because I’ll do a lot of tutorials or how-tos and that does not translate into podcasts necessarily.

So you can start with a podcast or you can start with a blog.

[00:13:34] Tracy Hoth: Does it for you? Does it go the other way? Do all your podcasts, do you put them as some sort of blog post?

[00:13:41] Brittni Schroeder: When I interview a guest, 100 percent those are going to be just podcasts. They’re not going to be blog posts.

A lot of times, if I have an older blog post and I want to turn it into a podcast, I just take that blog and I basically copy and paste it on a document so that I can kind of have a script, but then I’m adding more and more like I’m adding different stuff that’s just kind of like an outline, but I’m adding more and I’ll like elaborate I’ll share stories and different stuff like that, but so it just depends on what it is, but those are my two.

Base places where I, I get my content though.

[00:14:17] Tracy Hoth: Yes. Okay. So we have your ideas and then that could go out like little branches as your podcast and your blog, depending. And then I love how you say, so anyone listening can just start by making a list, making a list of the places that they want to be on. And I loved how you said social and searchable.

So having at least one of those two options. And then you could do more. Then I think, okay, we have your blog post written, it’s there, and now we’re going to turn it into content for these different locations to get it out there. First, obviously, look at what you’re on the most. And then, how do you How do you store it?

How do you keep track of the content?

[00:15:02] Brittni Schroeder: There’s a few different things that I do. First you create the content, and we kind of have a strategy how we want to repurpose it. So there’s two things that you need to add to this formula.

When it is organized, which is your love language. Tell me everything . I know you’re going to geek out over this because I always do too. But there’s a couple of tools that I use. The first one is Airtable and basically Airtable is like an amped up Excel spreadsheet or Google sheet.

What I do is I will put the title of my piece of content, which is either a blog or podcast podcast, and then I will put on there the URL that links them to the podcast or the blog. They’re both on my website. The next thing that I do is in Airtable it’s called multi-select and it’s part of a table and I put in all of my platforms. It would basically be if you’re filling out a survey, it would be like, check these boxes that apply. It’s kind of that kind of concept. So I will put in there. Instagram, Instagram stories, Facebook, Facebook group. So I have like 10 to 20, 10 to 20 different options in there.

Then what I do is as I have posted those in different places, then I will select and put it in a database that says this has been posted and it will say. Pinterest podcast blog. It has all of my different platforms, that list that we’ve made. I’m going to track and I’m going to see where have I put that piece of content.

I’ve organized it that way. A lot of entrepreneurs don’t do this. We’re creating content and it’s out there, but there’s no database. There’s no tracking system. This is really great because think of if you. You’re talking to a client and you’re trying to teach a concept.

To easily jump over to a database and say, Oh, I have a blog post or I have a podcast here. Let me send that to you. Or say that you are creating a lead magnet and you want to create this nurture sequence and you want to reference some of your content that you already have. You jump over to this database, you can go over and you can find those.

I always say, I know that you probably are the same, but like time management, I always say minutes add up to hours. When you have systems and you are organized, those minutes save you hours because you have systems in place, you have a database, you have all of that stuff in one place, easy to access.

So that is like the process that I have in there. I feel like Airtable should be paying me because I am the unofficial spokeswoman because I love it so much.

[00:17:46] Tracy Hoth: Do they have an affiliate program?

[00:17:47] Brittni Schroeder: Yes, they do actually. So, but I use the free version though, so it doesn’t matter. Oh, yeah.

It’s just, they just give you credit. But another, column that you can create is it will say last modified. If I go in there say that I posted a piece of content and I posted it to all my platforms, but I can go in there and I can say, okay, I haven’t repurposed this piece of content since 2021.

This content is still relevant and still good. I can start repurposing this content again and you can kind of start over too. That’s why I love Airtable for that reason of just like the tracking system. It doesn’t have to be Airtable, but you do need to have some sort of database where you are keeping your content so you can stay organized.

That’s the first step in the process. The second step of the process is writing out your SOPs or your standard operating procedures. A lot of times what I see with entrepreneurs is they’re super overwhelmed with their business. And they’re like, I’m super overwhelmed. I need to hire an assistant.

They hire an assistant, but they have to manage the assistant and tell them every single thing to do. That doesn’t really help you if you’re having to manage them. So this is why SOPs are so good. I have an assistant and she is fabulous. She does not work more than five hours a week for me because I have these great systems in place.

My standard operating procedure, I’ll give you kind of an example, is she works Monday through Thursday for me. My SOPs are in Google Docs. So they’re live documents are constantly changing. So I will go in there and I update them and change them. But the very first thing you will see at the top of the Google Doc is what is my current offer.

That is a, what am I trying to pitch? What am I trying to sell right now. As we’re recording, I have two offers. One of my offers is my gift guides. I did a bunch of gift guides for entrepreneurs and for women. And that’s one of my offers because I have them set up in Amazon. I’m an Amazon affiliate.

I get passive income through that. The next one is I’m doing a annual planning workshop. In January so those are my two offers. So she logs in and she sees those are my offers. So then she goes to Monday and it will say, Monday, post current offer. And I list out all of my platforms.

So say Monday, Instagram, Facebook group LinkedIn, Pinterest, whatever, all my platforms I have. I will tell her on Monday, repost a piece of content from the database. Or post my offer in the story, repost two tutorials from the past. One of the things I do every Monday is content creation. I will create as much as I can in an hour, Monday through Thursday, and I’ll even put in there repurpose. My Instagram post, put it on Google, my business, put it on LinkedIn, put it in my Facebook group, put it in my stories, do all of these things.

I’m telling her what to do, but she’s not creating content. She’s just repurposing the content that I’ve already created. She just goes to my database, gets that content, and she’s repurposing it over and over.

It’s less than about five hours a week because I have that content that’s just already ready to go.

[00:21:15] Tracy Hoth: My jaw is like, wow, you have this so dialed in. It’s just amazing.

[00:21:22] Brittni Schroeder: Yeah. I mean, it’s, it’s been a process, a learning process and you have to find kind of like what works. Cause some people don’t want to create the content. I like to create the content. And so I have that. It’s going to look different for everybody, depending on your platforms and where audience is at.

If I could give three actionable steps, because I like to give actionable steps. Here we go. Here we go. Like you said, make a list of all the places that you have your audiences at. The second one is to make sure that you have a database that has your content linked on there. And then the third one is write out your SOPs.

I even think SOPs are good for you to do. Like, what do you do, Monday, Tuesday, Wednesday, Thursday – do the same things every week. I know Monday is content creation day for me, Tuesday is podcasting, Wednesday is blog day, and Thursday is Pinterest for me.

And I know Friday is the day I do my nonprofit work. I have specific tasks that I do on specific days. It helps me to keep me consistent. I have these SOPs for myself, for my assistants, and it makes everything run so much. It’s much more smoothly. Is that a word? Much more smoothly?

Much smoother, much smoother. There we go.

[00:22:49] Tracy Hoth: Yeah. Oh my gosh. That’s so good. I thinking about Organized Coach Academy too. Those are the things we review time. We look at our SOPs, we start to document those too. So it’s so ties in so well. It’s just for all of us, it’s this process of figuring out how we want to do it and making it work for us. So I want to go back to, we have the ideas. We, for you, you write a blog. Then when you’re looking at that blog, do you make a video from that and graphics like on the Monday, then it’s your content creation day, or do you always have a video? Do you always have a reel?

Do you always have. Graph. I mean, you said you always have 10 graphics. Like what’s the next little step there? Well,

[00:23:33] Brittni Schroeder: it depends on what exactly the blog content is, because like I said, a lot of times I’m doing tutorials. For example, I recently wrote a blog post on how to create a stunning landing page in flow desk.

As I’m writing the blog, I’m putting in screenshots of actually building the landing page. Then I have those graphics I’m going to create a carousel Instagram posts with this and just take those graphics and just do like a shorter version of it.

But then I can also say, I’m going to record this. I’m going to screen record how to do this. Then I can put that on YouTube now that one doesn’t always translate over to a reel because I feel like a reel is how it’s the, the dimensions are tall and skinny and it’s really hard to have this tiny little graphic of a flow desk, your screenshot, but I can do, I can do a story and people love the uncurated parts and I get a lot of like engagement and response I’m going to do like a Wednesday, behind the scenes and I’ll say, okay, this is how I’m doing this.

I just hold my camera to show them and that would be an Instagram story. So not every single piece of content is going to like bounce like over to 15 to 20 pieces of repurposing content. But it definitely is like. Double, triple, five times what one piece of content can at least be repurposed 10 times.

It really just depends on what I’m creating, you know, if I do a blog post or podcast, say on like mindset stuff, like, embracing failure or something. I, and I should, I don’t necessarily always turn that into a reel where I’m talking about it. Backing up a little bit, I don’t necessarily do them all at once.

I think that’s maybe what you’re asking. It’s like when I need ideas, like I’m like, okay, Monday is content creation day. And I’m like, Oh, what should I do? I can go back to some of my older blog posts and see like, okay, have I even done a video on this? And I can go back and I can say, okay, I need to do a video on this.

That’s why I like Airtable because I can go and see, okay, I put this in five places. I need ideas and I can repurpose that piece of content. How can I create a real or something using that piece of content? So I’m constantly going back to old or older content to reuse it and just delivering it in a different way.

Once you get to a certain part in your career and you’ve created all this content, you don’t have to reinvent the wheel every single time. We have so much content, it’s just, how can I repurpose this? I’ve already created this. How can I use this in, in a different form? Or how can I reframe this in a different way?

You know, especially on social media, I was looking to this week and I’m like, I’ve posted a thousand times on my Instagram and I’m like, there’s so many great tutorials on there that. People will never see because, they’re years old, but they’re still relevant. Can I take that and, and do it again?

Maybe change the coloring of it, change the format, do something different. But it’s really just like repurposing some of that content.

[00:26:59] Tracy Hoth: When you are thinking about a week, You’re not just repurposing content from the blog post that week or from the podcast that week. You’re going back and doing all sorts of stuff.

How do you then decide like, Oh, I’m going to repurpose that and I’m going to do this from this week and I’m going to take that from two years ago. Do you have a process for that or you just kind of do what you’re, you want?

[00:27:21] Brittni Schroeder: You know, a couple different factors are play a lot of times what I’m I’m teaching, or, I have a business membership.

Last month, it was LinkedIn, you know, and that’s what we were focusing on. So my content usually aligns with what is on my brain, I love it when people are like, Hey, how do you do this? Or I have a client that’s working on something. I will always think, Ooh, this would be a good blog post or this would be a good tutorial.

So some of it is aligned with what I’m doing in my membership. Some of it is what my one on one clients are struggling with. Some of it is what people just ask me on line that they want to see. It’s like market research. What do people want? What are people looking for?

I, I love, love, love it when people message me and ask me, Hey, how do you do this? Because then I’m like, oh. I, it takes away oh, what am I gonna create? What do people wanna know? Because I know. ’cause they’re asking me. Mm-Hmm. . So I think a lot of times that is what I will do is what do people want?

And, and honestly, not everything too. starts with like a blog or podcast. So for example, I’ll do a tutorial on Instagram. Now that is not really relevant on LinkedIn. So I would never post the reel on LinkedIn, but I can take that reel and I can put it on you. I could do a YouTube short. I’ll put it on Pinterest.

I’ll put that in my newsletter. A lot of my tutorials will go in my newsletters where I’ll do a little blurb and then I’ll link them to my Instagram. One of the things that I like is just doing the cross marketing where you don’t know what platform people are going to spend the most time on.

It’s just like cross marketing and saying, “Hey, Check this out in my Facebook group or check this out on my Instagram.” I’ll give you another good example of repurposing and how to monetize off of repurposing is I did a course and I need to do a volume two, but I did a rock your reels course.

It was 30 days of real tutorials to learn how to do reals. And I basically went to my Instagram feed and I put those, so people would purchase it and then I set up an automation and flow desk and they would get one email every day from 30 days. And in there was linked some of those tutorials and it sold like hotcakes, because it put it all in one place . That’s a way to monetize. Another thing that I’ve seen is people doing like lead magnets where it’s like, “Hey, here is a five day series of X, Y, and Z.” And you’re repurposing some of that content too.

So there’s there’s a number of different ways that you can take the content you have already created and monetize it or turn it into a lead magnet. Get as much reach as you can with your content. Get creative and blast it out there.

[00:30:23] Tracy Hoth: I can see people listening, thinking, oh my goodness, this is a little overwhelming.

[00:30:28] Brittni Schroeder: Yes. It can be overwhelming.

[00:30:29] Tracy Hoth:. Yeah. I go back to the three steps. Make your list, decide on one place you’re gonna start, and then have a way to document it, I mean, to store it. Yeah. Well that was to track it – that would be the database. So that’s, that was another question I thought of when you’re making these things.

So you’re saying the reel, you would take that link and put it in there. And what about graphics? Like where did the graphics get stored? Do you keep them in Canva or do you download them to your Google drive and then you have links to those or how does that work?

[00:31:06] Brittni Schroeder: I keep those in Canva and I just put them in a folder. One thing to do with Canva to really stay organized is make sure that you are naming all of your files so that they’re easy to find and put them in, in different folders too.

If you have subtitles of in your business, like I can have an SEO, I can have an Instagram tutorials, but my main tip is just make sure that you are naming your files what they are, because then you can search for them and find them.

[00:31:40] Tracy Hoth: Do you have a naming convention that you use in Canva that to name your files or do you just use the keywords of the file or how do you do that?

[00:31:49] Brittni Schroeder: You know, I have my tutorials is one, like doing tutorials. It’s really just like a description of what it is. I would say that as my biggest tip is just make sure that you are naming your file search.

[00:32:02] Tracy Hoth:  Yes. So you can find it.

[00:32:04] Brittni Schroeder: Well, and you know, one of the things like that I have, you know, I have a lot, like I’ll do a webinar and that’s another place you can repurpose a blog post is you can create, do a webinar I have done before where I have my templates that are my branding and I have pictures and I just go in and a lot of times I just copy those, those trainings or those webinars, and then I just change it with whatever I’m talking about.

But there have been times where I just copy it and I haven’t renamed it and then I can’t find it because yeah. It doesn’t have the correct name on it. And I’ve learned that the hard way Again minutes add up to hours and i’m searching I know that i’ve done a training on this I know that it’s somewhere and searching but again I do have my different I do have a whole system in Canva, but it’s like presentations is one, you know tutorials is Another, I have clients.

Sometimes I create things for clients and my one on one clients. I have one for worksheets where I put all my worksheets, checklists. I love checklists. So I do have these different folders. As far as my social media goes, I tried to just put it in here’s my content and then naming it correctly. That’s the process.

[00:33:17] Tracy Hoth: I did a podcast with Deena Rutter and she was saying, when you make a graphic or make a copy of a graphic, there’s three things you do. Name it, share it, like get the share settings correct for your business and then put it in a folder before you even start the graphic.

And I’m like, yes, we all need to do that.

[00:33:37] Brittni Schroeder: Yes, yes, for sure.

[00:33:39] Tracy Hoth: Oh my goodness, this was so good. It’s so fun listening to you and just thinking we can all do this on our whatever scale that we’re at. We can all get these things set up so that we have all that content to repurpose and we have a system for repurposing it.

I love all of it. Anything else that comes up that you want to make sure our listeners know? In my shop,

[00:34:05] Brittni Schroeder: I do have, a three day training that I did on repurposing content. So if you are one of those, like me, that needs the visual, you can always go and check that out. And I have the three days in there and you can kind of see the process, like, you know, I’m a, I’m a, I need to see a visual sometimes just hearing is doesn’t do enough, but I have to listen to it several times to get everything.

[00:34:29] Tracy Hoth: Oh good. We’ll put that link in the show notes to get to. Yeah. Okay. Yeah, for sure. Yeah.

[00:34:34] Brittni Schroeder: Of it. Anything else? Taking the time to create the systems, you know, being an entrepreneur can be so overwhelming and I think that as your business is growing is the perfect time to implement these systems because I always say businesses fail for two reasons.

It’s either they don’t grow fast enough or they grow too fast and they lose their integrity and Don’t get to the point where you’re so overwhelmed that you need to hire somebody and you don’t have systems in place because you’re not going to get a return on that investment if you don’t have a strategy and you don’t have the system.

So take the time, you know, make it a priority that you are going to learn how to do systems or learn how to be organized because it’s hard to do it. In reverse, when you’re so busy and then you’re trying to implement all these systems, it’s hard. So do it as you go for sure. That’s probably my best advice.

[00:35:32] Tracy Hoth: Yeah. So if you’re listening to this and your business is brand new, don’t feel discouraged that you’re not to the point that Brittni is this is your opportunity to put one little piece of that in place and get really good at it. Pretty soon before you know it, you will be repurposing in many places.

[00:35:50] Brittni Schroeder: Yeah, and just kind of touching on what you just said, if you’re new, I would start with writing your blogs, putting them in a database, and then pick one or two platforms, a social and a searchable. Just, just do those right now, and blog, and then put them on a searchable and a social. And then when you’re feeling confident and comfortable, like, okay, I can do this, I can do this, then go back and start repurposing that content and putting another platforms don’t feel like you have to.  I’ve been doing this for 16 or 17 years.

I didn’t just learn this and I was like this. I have years and years of experience. Be patient with yourself. Give yourself grace. It just takes time. Don’t compare your beginning to somebody else’s middle, but just do one thing at a time, just one. And then when you’re feeling good, go to the next one.

[00:36:42] Tracy Hoth: Perfect way to end. Okay, Brittni, where can people find you?

[00:36:45] Brittni Schroeder: My website is brittnischroeder.com and you can find me on Instagram as my main platform at @brittni.schroeder and then everywhere else is Brittni Schroeder. So you can find me everywhere, but those are my, my main places that I spend most of my time.

[00:37:03] Tracy Hoth: Love it. Thank you. So, so much for coming on here and sharing all this wisdom. I love it. Thanks for having me. Wait, if you’re finding this podcast useful, you must check out the Organized Coach Academy. It’s my course where I walk you through every step to get your business organized, to get yourself organized, to save money and time, to prepare, to hire someone, to do all the things that you want to do in your business with ease.

Check that out at SimplySquaredAway.com/OCA. Also, I’m sure you’ve heard this a million times, but I would love it. It’s my way of knowing that you’re enjoying the podcast if you leave a written review. I have lots of freebies for you. They’re linked in the show notes. You can find them in my bio on Instagram at @TracyHoth.

And until next week, have a beautiful day.

two smiling professional women with a microphone in the background and text overlay, "How to repurpose your content" with Brittni Schroeder - an interview by Tracy Hoth from The Organized Coach Podcast.

Tracy Hoth