balloons in the background with text overlay "1 Year Podcast Anniversary - Stats & Lessons Learned" from the Organized Coach Podcast with Tracy Hoth
🎉 I’m celebrating one year of The Organized Coach Podcast and reflecting on the lessons I’ve learned, fun stats, and possible changes coming up… 🎉
In this episode, I explain why and how I decided on podcasting as my marketing strategy and what helped me launch and grow the podcast “successfully.”
I share my podcast stats at one year:
  • 136 five-star reviews

And, I reveal the most downloaded episodes.

Furthermore, I outline my personal growth, the enjoyment of connecting with guests, how I come up with content ideas, the challenges and rewards of content creation, and my contemplations on potential changes and continuous improvement for the podcast.

I cannot do a podcast like this without a heartfelt thanks to you, my listener, for taking the time to listen each week, sometimes listening to an episode more than once, putting into practice what you’ve learned, and sharing it all with me. Your encouragement means the world to me.

If you haven’t yet, would you be willing to leave me a written review? Click here to leave a review on Apple podcasts.

The key moments in this episode are:

00:00 Celebrating One Year of Podcasting: The Journey Begins
01:06 Unlocking Digital Organization: The Only Five Files You Need
01:46 The Why and How Behind Starting the Podcast
04:11 Launching with Success: Strategies and Support
07:28 Reflecting on a Year: Downloads, Reviews, and Top Episodes
10:10 Valuable Lessons Learned from Podcasting
17:49 Looking Ahead: Potential Changes and Continuous Growth
20:54 Gratitude and Encouragement: The Power of Community

Your Podcast Host,

Tracy Hoth's Signature

Happy 1st Birthday to The Organized Coach Podcast on black marbled background with Tracy Hoth and text overlay "Listen in as I reflect on why I started the podcast, its statistics over the past year, and the valuable lessons I've learned."

Resources Mentioned:

💥 Organized Coach Academy 

👉🏼 FREE Workshop: 3 Simple Steps to an Organized (and Profitable) Coaching Business – where I share the only 5 files you need to organize your digital files!

Idea Tracker
Client Tracker
FREE File Naming Formula Cheatsheet

Connect with me:


Subscribe and Listen:

If you love what you’re learning on this podcast every week – the strategies, how-tos, and time-saving ideas to set up your organized and systemized business so you can work less and scale – please follow, rate, and review by heading to Apple Podcasts or wherever you listen to podcasts.

Transcript with time stamps:

[00:00:00] The podcast is 1-year-old. Happy birthday to the Organized Coach Podcast! I started May 15th, 2023, and I today am going to talk about why I started, kind of the backstory. I’m gonna give you the stats on the podcast and the lessons I’ve learned. Are you ready to work less? Feel more organized and productive, streamline repetitive tasks, and implement systems that allow your coaching business to run smoothly, even without you.

[00:00:31] If so, you’re in the right place. Welcome to the Organized Coach Podcast, your go-to source for practical tips and solutions. I’m your host, Tracy Hoth – professional organizer, certified life coach, simplifying expert, and most of all, down-to-earth fellow coach just like you. No matter if you think you’re missing the organizing gene, have ADHD, or just love anything organizing, I’m here to help you become an organized coach with a business that works for you.

[00:01:01] Pull up a seat and let’s get started. If you are a coach hiding behind cluttered files, if this describes you, you need to go take the only five digital files you’ll ever need to run an organized and profitable coaching business. It is my workshop where I walk you through three very doable steps, and you’re going to leave the workshop with a purpose, a plan to finally detangle any digital chaos preventing from excelling in your business.

[00:01:32] That is a brand new recorded training and it is available to you at (the number five). Okay, let’s get into the podcast. It’s one year old, and I was thinking back, taking some notes, and I wanted to just start with why I started a podcast. You’ve heard in my story, I’ve worked with all the people, I have helped people get organized in their home.

[00:02:03] Transcribed for the past 15 years and the last couple of years, I’ve just felt that I wanted to help people in their businesses. I want it to be online and help them organize the online portion of their business and make more money, reach more people. I want them to have a bigger impact and not have to deal with all the disorganization, all the stuff that maybe doesn’t come naturally to them.

[00:02:28] All this stuff that you’re never taught, like nobody teaches you this. I wanted to help people in that area. I knew I was going to start helping coaches with their businesses and I just thought, what is my marketing strategy for that? Not just what my strategy is, but what skill do I want to practice?

[00:02:50] What do I want to get better at? And podcasting just seemed to fit that perfectly. I wanted to start speaking on the issues that I teach and start defining what I do, what I believe, what I help people do, and make it clear and get more clear in how I talk about it. I’m doing that in a podcast and practicing speaking on each individual issue.

[00:03:15] Seemed like a good plan and people can get to know you and it was aligned with what I do. I listened to people’s podcasts. The last three programs that I joined were because I listened to their podcasts first. I got to know them. heard them talk about what they teach. I heard them and their students on their podcast talk about what they learned in the program.

[00:03:38] For me, it was perfectly aligned to do the same thing because that’s what I loved and that’s how I found the people I wanted to work with. So that’s what I decided. I remember the day I decided. I was on a call with Neil Williams and I said, “Okay, I’m going to do it!” And she, I remember her thinking, yes, I’ve been thinking you should do this.

[00:04:01] The next step is wanting to start. Like how am I going to start? I did not want to just piddly along, like throw a podcast up and that be my plan. In my search, I found Stephanie Gass and she taught podcasting. That was her niche to teach people how to start a podcast and how to grow their business through their podcast. She’s been on my podcast and I’ve been on her podcast since then I joined Podcast Pro University, which was so well laid out. I would recommend the program. If you’re starting a podcast, it was every detail that I needed to know, plus she taught a launch plan, a strategy to launch so that you’re not just starting out with one follower.

[00:04:51] That was key for me. Plus the timing ended up being really good. They do a podcast review party in the group and I was able to be a part of that. And so right away I ranked number 12. I had, I don’t know, 50 reviews in the first week. So I think that was really key for the success of my podcast. And I laugh because I’m the success of my podcast.

[00:05:26] I don’t know what their numbers are unless they’re huge and then you see it all over the place, but you don’t really know what normal people starting a podcast, what their numbers are. I think my podcast is successful and I’ll give you a few numbers in a little bit, but I want to start with a plan and if I was going to spend the time and invest in this being a marketing strategy for me, I wanted to do it well.

[00:05:51] Cool. I joined Podcast Pro University, I purchased the course, and then I launched my podcast within 60 days, and I’ve mentioned this before, but I tend to do things best when I’m a little bit, my schedule is a little bit more full, I think because The time allotted is the time it takes. If I have a long time, then it’ll take me a long time.

[00:06:14] In that time I had access to Podcast Pro University before starting her next program, I had 60 days to do it. And that podcast review party was up. I was scheduled, and so I wanted to have my podcast up before then. But during that time, I had one child getting married and another child graduating college in another state.

[00:06:38] I not only was going to have family in town and have a big wedding to celebrate, but I also was traveling out of town for several days to attend graduation and see family there. So it was a big, busy time and I loved all of it. I loved learning this new skill and I have not handed off editing to anyone yet.

[00:07:02] I do all the recording, editing, show notes. I do all that myself. My VA does help with editing. the graphics. She does all the graphics and she does the final edit and the blog post on my website. That part of it is amazing. I love, love having her do that. Okay, that’s kind of why I started and how I started.

[00:07:28] For my stats year to date, this first year, I had 2,000 downloads. I use Podbean, so I get that stat from Podbean. I went on Apple though, the Apple Analytics, and I’m not sure, I have 31. 1k on there. That doesn’t include all the other places. I don’t know if that means there’s 1, 100 other places that it’s downloaded.

[00:07:55] Most of it’s on Apple or if there’s other numbers. So who knows? But I have 32. 2 thousand downloads this first year, which I think is amazing. But who knows? I just can compare it to myself and I can watch my percentage growth and do things that I can do to spread the word. And that’s about it. I have 136 five star reviews on my podcast, the most played episodes.

[00:08:21] Just so you know, I’ve have ran some ads to my podcast based on a couple coaches recommendations for podcast ads. The episodes that I’ve ran ads to, I am going to not include in this top downloaded episodes, top played episodes. And this one, by far, has the most plays. Now, again, this might change, right?

[00:08:48] Because the episode that just came out this week, it hasn’t had the amount of time for the plays to go up. Kim Job’s 5 Decisions to Keep your Business Strategy Simple has the most plays aside from the ones that I ran ads to. The next most played is Struggle with Time Management, Google Calendar Tips You Must Know.

[00:09:13] Very close to that was My Home Disorganized? Five Essential Routines to Make Your Home More Organized. Then, Business Systems Made Easy with Jennie Lakenan. Next up is 3 Critical Steps to Create Routines that Stick. So it’s just fun seeing those stats. The two episodes that I’ve ran adds to 4 Steps to Organize Digital Files So You Can Find What You Need in Seconds. I would recommend listening to that. I also highly recommend listening to the workshop I just mentioned at the beginning of this episode. Then the other one was Not Following Through with Tasks – 6 Reasons Why You Struggle with Follow Through (and Solutions for Each). That is episode number 10.

[00:09:51] The other one that I think everyone should listen to, the One Routine Every Online Entrepreneur Must Have. That’s episode 45. That one’s doing really well too. I think it’s really important to listen to that. Okay. So those are the stats. Now, here are the things that I’ve learned.

[00:10:12] Lessons I’ve learned. First, I like this marketing strategy. I love that people can get to know me and what I teach, and therefore they’re more primed or aligned when they make the decision to work with me through one of my programs or one on one. Like I’d said, I love podcasts, so it’s aligned with what I do.

[00:10:31] So this marketing strategy has worked. I’ve actually had people listen to the podcast. A couple people said they found it because they searched for like organizing or systems or business organizing. And then some people said that it was recommended. So they were listening to another podcast and mine showed up down below.

[00:10:54] They found me through the podcast and they have either joined the podcast Organized Coach Academy, or they’ve hired me as their one on one coach. So that’s amazing! I mean, when I think about that, if I wouldn’t have this podcast, these clients would not have found me. It’s so fun helping them.

[00:11:15] Organizing, helping them grow their business, helping them prioritize and learn the skills. I’ve really been thinking about that. Amelia had mentioned that on the, in a previous episode, and she just said transferring skills. And I remember thinking That is what we do when I was organizing, transferring skills.

[00:11:35] That’s what I do through my programs is transfer skills. It’s so fun. Transferring skills, helping people learn the skills that they, people in their life and themselves think they should know and should be able to do, but yet. Nobody teaches us these things. To help them do that has just been amazing.

[00:11:54] To have our paths crossed because of this podcast is so exciting. Okay, so I like the marketing strategy. It’s fun. It’s fun to be able to have something that you get to do however you want. Now, sometimes I second guess myself or think, Oh, I can’t do that, but I can just add a bonus if I want to. I don’t have to put the intro in if I don’t want to.

[00:12:19] I can promote a program or not if I want to. It’s just so fun being able to do it and actually adding my personality and adding something that I think might be fun just because I want to. Then people can see that part of it. That part of me in it, that’s what I want. So they really know who I am.

[00:12:41] It’s easier than I thought it would be. It’s easier to think about topics. It’s easier to just pull the mic up and get out. I’m recording on Audacity, although it has been my goal to move to Descript, I just haven’t gotten it done. I haven’t taken the time to really learn it. But, it’s easier than I thought it would be to just pull up the mic and do it.

[00:13:04] And because I had that step by step instruction in the beginning, I think I was trained well. I learned well. So there are things that I like and don’t like. I’ve learned that. I don’t like editing a transcript because I see how many times I say “so.” I do a lot and I break out my sentences right in the middle of a thought. I’ll just jump around so that when I’m editing it, I’m like, ah, why didn’t I just speak more clearly?

[00:13:32] Why do I say so so many times? I don’t notice that I say and or like a lot, but I do notice that I say so, so like that. I do tend to edit some of those things out because I don’t want to listen to it. And so I’ll tend to edit things like that out. I love. Connecting with guests. Oh my gosh. This has been, I, I don’t know that I really ever thought about it before, but I like thinking through who I want to have on the podcast, what skills they have that I, that I personally want to learn, hear about, ask them questions.

[00:14:07] I think my listeners could learn some amazing things from them. They simplify it. They speak through deeper concepts like all of that has been so good and I love Connecting with them getting to know I’ve gotten to know so many new people this year Just by having them as a guest on the podcast and that’s been so special I never run out of ideas, you know when you start a podcast or you start any Content creation.

[00:14:35] I think you worry that you’re gonna run out of ideas And yes, sometimes it’s hard to, you might have an idea, maybe for me it’s a little harder to flush it out or make it organized, but I do not run out of ideas because I use this process where I think about what are my client’s pain points. Where are they struggling?

[00:14:59] What do they need to learn? What would be helpful? Then I write the answers to those out and I write how I would help them solve that problem. Now, part of that, I learned from Stephanie Gass’s program. That’s how we learn to create podcast episodes and topics and titles. But part of that is just continually thinking about my clients, thinking about what’s happening in a one on one session, what’s happened in Organized Coach Academy, where I can bring it to the podcast and explain it or go a little bit deeper on that topic or simplify it or make it a three part thing where you can remember it easier.

[00:15:37] I don’t think I run out of ideas. I have them in a big list. For me, the flushing out of the idea might be more challenging, but there are so many options. And I know there’s client or there’s podcast hosts that have been producing a podcast for way longer and they haven’t run out of ideas either.

[00:15:56] Some of them have taken breaks and so right now I have no desire to take a break from my podcast. Something I’ve learned is that it is scary to put things out there. I don’t think my topic is too controversial, so I don’t think people are gonna hate me for something that I say, but sometimes, especially like my life story or if I say something in a podcast, I’m like, Ooh, that’s going to be out there forever.

[00:16:23] A lot of times I just have to stop thinking about it. I’ll just start doing something else so that I’m not thinking about, okay, that’s out there. The other part of that is I might think, okay, that’s going to help someone. I know that’s going to help. one person and it’s worth my own embarrassment or my own doubt that I should have put it out there.

[00:16:43] I think those are the main lessons, the main things that I’ve learned. Combine all those things together and it’s like, okay, I can do anything. If I set my mind to it, and this is for all of us, right, we all can do anything. There’s so many programs, so much material out there, and I think about that for organizing.

[00:17:04] If you’re running a business and it’s being held up by the lack of organization, I have a program that helps you do that. And you can join it and you can learn like you can do anything, especially when someone breaks it down, gives you instructions, makes it simple, and helps you through it. And that’s kind of what my podcast program did.

[00:17:26] It showed me the steps, it broke it down, it made it simple, and the support was there in the background. So I know I can do anything, I know there’s information out there to help me do whatever I set my mind to. It makes me so proud that I did it. So what is that in your life? What are you very proud of that you pursued, set the goal, and went out and did it?

[00:17:49] There’s lots of things to consider changing going forward. I don’t think I’m making any changes immediately. I could hand the editing off to someone. Someone asked me just the other day, why don’t you include the video? Because, you know how, there’s those things that you will do if they’re easy, but if you make it really complicated, you won’t end up doing it.

[00:18:11] Do the things that you will do versus the ones that are really complicated that you won’t end up doing. For a podcast, I will get on and record a podcast, but if I have to make sure I look good and make sure I’m looking at the camera and do a video, I’m just not to the point where I think that would be more beneficial for the time spent on it. My goal is to switch to Descript. Thanks, Robin. She gave me a little tutorial inside Organized Coach Academy on the, at the end of one of our calls. Oh my gosh, there’s so many things I didn’t know that I’m missing out on. And then things to consider going forward.

[00:18:49] Oh, I didn’t really talk about this in Lessons Learned. Lessons Learned is continually that I get things done, but I’m not super routine. I guess I was kind of going to say organized about it. I’m not very, I don’t want to say consistent, but I’m just not very routine about it. I don’t, I don’t record an episode every Monday.

[00:19:11] Now, would, it be easier if I did? Maybe. But it works. Just like I don’t wash clothes every Monday. I just wash clothes when I want to, when I look at the basket and it needs to be done. So same with my podcast. And I figure, why fight that? It works. Now, if I wasn’t getting it done, I know I would need to change that.

[00:19:31] I know I would need to create a routine that works better than just doing it when I felt like it. But, it’s working right now and I have more time freedom to be able to do it like this. But do I want to be more routine in the future? Maybe. One of my friends, another coach, Oh my goodness, she’s so routine.

[00:19:52] She has like two months in advance. She plans themes for the month, records on a certain day, and has them always, you know, so many ahead. It’s just blows my mind. Now I’m sometimes ahead. I’m sometimes six weeks ahead. I have six weeks ready, but more often than not, I’m just a week or two ahead or three weeks ahead and then down to one week.

[00:20:17] So it just fluctuates and I have been good working with it that way. But in the future, I might want to consider putting in more of a routine. Okay, that is the story behind the podcast, my stats, and the lessons I learned, and what I might consider changing going forward. What is it for you? What have you done this last year that you can look back at and say, this is what I learned.

[00:20:41] This is what I might want to change. This is the stats of it. Have you tracked the numbers? Why did you start it? Do you want to continue it? Is it working? And what are the lessons that you learned? But I can’t end this episode before saying thank you. Thank you. Thank you. That’s one of the things I learned is people are amazing.

[00:21:03] People are so encouraging. They’re fabulous. Faithful listeners like you. Thank you so much for showing up, for listening to the podcast, for sharing it, for leaving a written review. I really, really appreciate it. Thank you for those that reach out and say, this was my favorite episode. This changed me. I implemented this.

[00:21:24] I’ve listened to that episode again and again. Things like that are so meaningful. So I really appreciate it. With all that said, thank you so much. This is my one year anniversary and the reflections of the year. I hope you have an amazing week until the next episode comes out. Wait, if you’re finding this podcast useful, you must check out the Organized Coach Academy.

[00:21:52] It’s my course where I walk you through every step to get your. business organized to get yourself organized to save money and time to prepare to hire someone to do all the things that you want to do in your business with ease. Check that out at Also, I’m sure you’ve heard this a million times, but I would love it if you would leave a review.

[00:22:17] It’s my way of knowing that you’re enjoying the podcast.  I have lots of freebies for you. They’re linked in the show notes. You can find him in my bio on Instagram at @TracyHoth and until next week, have a beautiful day.


balloons in the background with text overlay "1 Year Podcast Anniversary - Stats & Lessons Learned" from the Organized Coach Podcast with Tracy Hoth

Tracy Hoth