two smiling professional women with text overlay, :How to Use LinkedIn to Grow Your Business with Kristin Dabney" on the Organized Coach Podcast with Tracy Hoth

Do you use LinkedIn as a marketing strategy to connect, grow your network, and get clients?

In this episode of The Organized Coach Podcast, my dear friend Kristin Dabney, a career strategist and leadership coach who helps professionals optimize their LinkedIn profiles, tells us exactly what to do to optimize our profiles, engage effectively, and use LinkedIn as a powerful marketing tool to grow our businesses.

We discuss the importance of having an optimized profile, personalized engagement strategies, and how to leverage LinkedIn for professional networking and client acquisition. We also touch on the benefits of using LinkedIn for referrals, learning, and establishing oneself as an expert.

Tune in to learn the do’s and don’ts of LinkedIn marketing for coaches. Then, please connect with both of us on LinkedIn: Tracy Hoth and Kristin Dabney!

The key moments in this episode are:

01:45 Why LinkedIn is Essential for Coaches
07:02 Optimizing Your LinkedIn Profile
16:35 Engaging and Building Connections on LinkedIn
24:32 Networking Strategies and Success Stories
27:19 Daily LinkedIn Routine and Best Practices
31:23 Creating and Sharing Content on LinkedIn
38:07 LinkedIn Audits and Personalized Support

Your Now-Active LinkedIn Coach,

Tracy Hoth's Signature

coral background with text quote overlay from Kristin Dabney, "The type of person who hires a coach is often the type of person who is on LinkedIn."

Connect with Kristin Dabney:

Kristin’s Website
Learn more about her LinkedIn Audit
Kristin’s LinkedIn
Kristin’s Guide to Getting Unstuck

Resources Mentioned:

💥 FREE Workshop: 3 Simple Steps to an Organized (and Profitable) Business – where I share the only 5 files you need to organize your digital files.
👉🏼 Organized Coach Academy 

Idea Tracker
Client Tracker
FREE File Naming Formula Cheatsheet

Connect with me:

Website 
Email 
Instagram
LinkedIn

Subscribe and Listen:

If you love what you’re learning on this podcast every week – the strategies, how-tos, and time-saving ideas to set up your organized and systemized business so you can work less and scale – please follow, rate, and review by heading to Apple Podcasts or wherever you listen to podcasts.

Transcript with time stamps:

[00:00:00] Tracy Hoth: LinkedIn. What do you think about when you hear the word LinkedIn? Are you using it as a marketing strategy in your business right now? Perhaps you’re on it right now? Are you active? Is your profile optimized? I asked my dear friend and colleague, Kristin Dabney, to come on the podcast today.

[00:00:21] She has also come to the Organized Coach Academy and she does a bonus in there where she teaches us how to optimize our LinkedIn page and how to get engaged. I just added another bonus video in there about how to get engaged, but you are going to hear it all here today. She teaches you what Absolutely not to do and then how to optimize your page and engage on LinkedIn.

[00:00:45] You are going to love her personality. You’re going to love her tips and easy spots to take action. Enjoy this episode with Kristin Dabney. Are you ready to work less? Feel more organized and productive, streamline repetitive tasks and implement systems that allow your coaching business to run smoothly, even without you.

[00:01:07] If so, you’re in the right place. Welcome to the Organized Coach Podcast, your go to source for practical tips and solutions. I’m your host, Tracy Hoth, professional organizer, certified life coach, simplifying expert, and most of all, down to earth fellow coach, just like you. No matter if you think you’re missing the organizing gene, have ADHD, or just love anything organizing, I’m here to help you become an organized coach with a business that works for you.

[00:01:37] Pull up a seat and let’s get started. Kristin Dabney, I’m so excited you’re on the podcast today. We’re going to talk about how to get coaching clients on LinkedIn. Or just how to update your LinkedIn and be active and engage for marketing purposes. So you are my expert. That’s right. Yes, you are. So welcome.

[00:02:04] Why don’t you tell my listeners about yourself?

[00:02:07] Kristin Dabney: Yes, Thank you! Tracy and I met five years ago, maybe six years ago, getting certified at the Life Coach School. Since then I have grown a business as a career strategist and leadership coach. Along the way, I have become a huge fan of LinkedIn as a place to meet people and engage with them as well as find and create clients.

[00:02:30]  It started off, actually Tracy, that my clients who are coming to do career pivoting or leadership skills or get promotions needed to be active on LinkedIn. That was a key part of what we were doing. Then all of a sudden I was like, wait a minute, why am I not being active on LinkedIn?

[00:02:47] Because this is exactly how I’m going to meet people who need my assistance. Right? So it was pretty organic for me to start getting more active. I will say one thing I’ve heard from other people, this is a total aside, but I did use LinkedIn when I was an employee before I started my own company.

[00:03:02] Some people say, eh, I don’t really want to use LinkedIn because all my followers are from another, like a different iteration of me. Right. Don’t let that stop you. That is not a reason to not use LinkedIn. I will just share that because I think I too was just setting it aside because I thought, Oh, those are all like that company’s connections via me as the employee.

[00:03:21] Does that make sense? Mm hmm. Yeah. If that is your story, we’re going to put that story to bed tonight and today, and we’re going to start again because connections are connections and people don’t have to be engaging with you just because they’re connected to you. Don’t think that you’re bothering anybody or confusing anybody is I guess what I would say first off.

[00:03:41] Tracy Hoth: I love hearing, I don’t know that I really knew that’s how you got into LinkedIn or, so that’s kind of fun to hear. For my listener who’s out there, who is a coach, who’s thinking, Hmm, why would I want to get engaged? Some people are because maybe they’ve been in corporate and they’ve, they’ve been on LinkedIn and it’s a normal process or place or they’re already on there.

[00:04:06] Why does someone want to get involved? Like what is it just like any other social platform or what’s your thought about it?

[00:04:13] Kristin Dabney: Yeah. Well, I think that the demographics line up with someone who hires a coach of all the platforms. I’m including Tic Tok and Facebook and Instagram. It’s the most, it’s a more narrow audience and the audience is.

[00:04:28] Typically more educated, has a higher income level, and it’s a professional site. They are often looking for professional connections, information, all of that. It’s not a place site. You don’t put your vacation pictures on there. You don’t post pictures of your food. That’s all really fun. No one’s going to do a dance on LinkedIn.

[00:04:49] Right. But I think it’s really important to remember that the type of person who hires a coach is also the type of person who is on LinkedIn. Not everyone, not everyone’s niche. I understand that, but it’s silly to dismiss it as an engagement tool, especially because it is free and it has, it is, it is the largest growing platform.

[00:05:09] I should have looked up the stats. It’s something around millions of people who are on here. That blows my mind. It’s also a very international platform. You are not limited, just like the others are, just like Facebook is and others. It’s the, the ability to reach out to someone in South Africa or Berlin or Paris who you have a connection with.

[00:05:30] The chance that they might hire you is way higher because you’re sharing with them this professional information.

[00:05:36] Tracy Hoth: I love that. I hadn’t really thought about that. But that’s so good. Okay. The coach who is first, it’s obvious you should think about is my client, ideal client or people that I work with active on LinkedIn or are they on there?

[00:05:53] Because for a while when I was working with maybe stay at home moms or retired the age after retirement, like those people might not be on LinkedIn. That might not be the best place to go. For me, right now, I serve coaches and so I feel like I want to move into that arena and start going on LinkedIn and being active and engaged on it.

[00:06:18] For you, what do you tell me? What do you help your clients do? Because you do LinkedIn audits for people and we’ll, we’ll talk about that, but what do you start with? Like, what do you tell, what’s the first thing I should do?

[00:06:31] Kristin Dabney: Okay. I will answer that. But first I want to go back one moment. It is true that probably a lot of retired people are not as active and or people who are not in the workforce, but it doesn’t mean that there aren’t other people active who say, Oh, this is the person for Tracy.

[00:06:46] This is the person for Kristin. I think of it as a ref as a referral tool, as much as I think of it as finding my ideal client here. I will dismiss that as an excuse to not get active on LinkedIn because I still think it’s an excellent tool for everyone. Okay. The very first thing I recommend doing is actually the first thing I recommend not doing is don’t just hop on and get super active today.

[00:07:09] When you listen to this podcast, don’t stop and go and make, you know, a hundred connection requests. The first thing you want to do is optimize your profile. Your profile is like, I look at it, like it’s your home come into my home. The profile is the first page that you see, there’s a banner that is the most obvious part of the profile and then a small circle and that’s where the picture of you would be.

[00:07:33] The banner is prime real estate. On the banner, you want to have a photo that represents what you do and then words that tell what you do. For example, if the listeners go to Tracy’s LinkedIn page, it is extraordinary. You know exactly that she’s a host of a podcast. She works with coaches and she’s an organizer.

[00:07:54] You can see it immediately. You also can see that you’re playful. Your picture is very engaged. You’re laughing, very playful. It’s also very stylish. It’s like, okay, I see her style. I see her energy. I see what she does. Then it captures me and I’m going to go down and read more. right? The nice thing is you don’t have to click on to other pages to learn more.

[00:08:13] It’s not like a little teaser on Pinterest that then you go to a website. It’s right there, right underneath your circle picture is your name and what you do. Then under that is there are, I don’t know the exact number of characters, but it’s a way for you to share in a little bit more of a casual way, if you want, or in an SEO search engine, so a search engine optimization way, what you do.

[00:08:36] If you are the divorce coach, if you are the parenting coach, if you are the organizing coach, if you’re the leadership coach, you put that under there, and it’s just a way for to reinforce what the pictures showed. Then below that you can have them get immediately in touch with you and or they can.

[00:08:53] Scroll down and see your activity your background all of that. Here’s something funny… I’m not a Facebooker and I used to be an Instagrammer. I’m more of a viewer now on Instagram I’m not on there anymore. Let’s say anyone I ever meet now out in the world I go right to LinkedIn to see about them and you get so much more information than Facebook.

[00:09:10] I can see if they you know, where they’ve been educated, who they follow, what kind of activity, what sort of things they repost… I learned so much more about them. I guess this is a total aside but when someone lands in my consult calendar, I go first to LinkedIn and see like, do they have a presence on LinkedIn?

[00:09:28] Who are they? Where do they used to work? What are the, and of course I realize I’m a career coach, but that’s helpful for anybody just to get a little, and not to pigeonhole them, not to judge them, but just to, to sort of create a more three dimensional version of who they are. One other thing, Tracy is a lot of people think LinkedIn is just like a 3d resume.

[00:09:46] It is and it isn’t. I look at it as a very active way to represent your brand. So yes, it does have resume type information on there, but it also shows, like I just mentioned, who I follow, who I’m interested in learning more from. I have reference at your recommendations right there on the front page. I can tell a really.

[00:10:08] I’ve got like 2000 characters to talk about who I am right there. That doesn’t have, that can be very playful, like an about section doesn’t have to be very robotic, like, and I do this and I am a, this it’s like very, it’s a story. Right.  I think it’s a very, it’s like a website, but it’s far more natural for someone to get to find you on LinkedIn than to just randomly find your website.

[00:10:29] Right. I like to really make sure that my LinkedIn page represents me. My pictures are a little bit. Not as buttoned up. The way I approach career strategy and leadership is pretty whimsical and fun. I want to make sure you know that when you come to my site. That’s the first thing you’re going to want to do listeners.

[00:10:44] You’re going to want to make sure your page is optimized. That also means that you are ready for people to see exactly who you are by optimize. It’s you’re filling in all the blanks, of course, but they’re going to come to your home and go, Oh, wow. What a lovely space, right? Or, Oh, this person appeals to me or, Oh, No, thank you.

[00:11:02] That’s totally fine. Instead of saying, Oh, there’s just like that standard blue background and she’s not populated to this. She has four followers. Like that’s not really going to be that helpful to me. It tells me that she’s not really active here. That’s not a problem. You can get active when you start with four followers, of course, but okay.

[00:11:18] That’s the first thing. And it’s a behind the scenes thing.

[00:11:20] Tracy Hoth: Okay, so that’s so good. The only reason that mine, as you say, is so amazing. If you’re listening, go connect with both Kristin Dabney and myself, Tracy Hoth. Yeah. Connect with us. The only reason is because you did a bonus section in Organized Coach Academy for me. You came in and showed us 10 things to do to optimize your LinkedIn page.

[00:11:46] So good. I went and did those things and then had you come back and look at it to see what else I needed to do. There were a couple of things I still needed to do. So I did those.

[00:12:00] Kristin Dabney: That’s why you were a very good student. You really are a good student. Oh, one other thing that I think is really important to do when you’re optimizing your Profile page is you can actually have a live link to your freebie.

[00:12:11] Think of Freebies. All the coaches understand, right? Or your opt in. So I have a learn how to get unstuck is my freebie. It really means professionally unstuck, but I leave it like that. Right on my profile page, you can click on that it, you know, you, you then provide your email address to me. Then I send you that.

[00:12:30] It has been a great way for me to build my audience, whether they hire me or not, whether they even follow me on LinkedIn, they are now on my email list because they downloaded that freebie.

[00:12:40] Tracy Hoth: I’m looking at my page right now and it says, I think when I made this, the call to action for me was to listen to the podcast.

[00:12:48] There is a link that says listen to the podcast. I think now, because the podcast is listed at the top, that maybe I should change that to a freebie they can’t resist.

[00:12:59] Kristin Dabney: I completely agree because you’ll get the freebie. They’re like, I want more. Then they’ll find your, well, they’ll know about your podcast and that is in your banner, which is great.

[00:13:08] I think that’s really wise. Also, you’re not getting their email address when they listen to your podcast.

[00:13:12] Tracy Hoth: Right. Yep. So I’m going to work on that next.

[00:13:16] Kristin Dabney: Awesome.

[00:13:16] Tracy Hoth: There’s always something to work on.

[00:13:18] Kristin Dabney: We were just talking before we started recording that LinkedIn, I look at LinkedIn as a live being and it’s changing all the time.

[00:13:26] When I came to your, when I taught your students, there were things that were necessary to do then that have disappeared now. You’re hearing this today, June of 2024, but August of 2024, there might be some things that are different. It’s just a place to show your flexibility. Like, Oh, that doesn’t work any longer.

[00:13:45] I’m going to try this. I mean, that’s how all the social media platforms are. Right. But so if you’re finding something like, wait, that is an accurate or she’s wrong. It’s just because it’s been updated or changed or eliminated or something like that.

[00:13:57] Tracy Hoth:  The other thing I was going to say on your page, you are such a talented writer.

[00:14:03] Your About Section, the way you’ve written it, is so fun and so good that it’s just neat to see someone’s personality in that, you know?

[00:14:13] Kristin Dabney: Yeah. I want to reiterate that this is, this is a place to show all parts of your, well, that’s not true. Not every part of you, but to really like bring yourself to life, just like your website does.

[00:14:23] It’s different and, and, and definitely Instagram, Facebook, you do that, but this is a chance to do this in a professional way. I’m going to, I’m going to do a little bragging. I was really proud this week. I spent some time every week building my connections and I connected with someone who was retired, had been a marketing executive and she wrote back and said, I’ve never read such an excellent summary on LinkedIn.

[00:14:44] I wrote back very earnestly, like, Why? What was it? She said it was so authentic and it was fun. Yes, I thought that’s really helpful to hear from someone. Here’s someone, she’s retired and she’s on LinkedIn. She’s active on LinkedIn. Let’s eliminate that as a reason why you wouldn’t go on LinkedIn and advertise what you do.

[00:15:03] But. Thank you. Bye. I do. I was a little nervous initially Tracy to like be a little bit more playful. Then I thought, well, that’s silly because people are going to find out that I am anyway. Right. So I might as well go ahead and put it there and let you know. I think that that’s something that we, it’s a place to be a little bit vulnerable, but really mostly very authentic.

[00:15:22] Tracy Hoth: Yeah. I love that. Optimizing your front page is really making sure you’re about section, making sure your photo and your banner and the top little keywords and stuff like that are in there.

[00:15:38] Kristin Dabney: Yeah. One of the things that people ask me often about is do I have to have all my work experience there?

[00:15:43] If you’re not using this to find a job and instead to find clients, you do not have to, you can eliminate anything that’s not related to what you’re doing right now. Let me give you a little pro tip though. If you have. Okay. If you, if basically your whole resume has already been loaded, if you’ve already added all of that to your LinkedIn, go to more and then click it and then download the PDF.

[00:16:04] You have a screenshot of what you’ve done before and it’s not just gone forever and then go and edit so that it shows what you want to most show about yourself. I think leaving everything there is a great idea. It’s again, it’s more three dimensional. Oh my gosh, I had a client who used to be a zoologist and now she’s a coach. She used to be like, I think it just is fun to see what other people were doing.

[00:16:23] If you don’t, or if you don’t love the background you’re bringing to your professional background, then that’s perfectly fine to just have your most relevant professional activities listed under employment.

[00:16:35] Tracy Hoth: Yeah, so now we have our LinkedIn page optimized, then how do you suggest people engage? Do you have any tips for being active?

[00:16:47] Real quick question. Do you believe that your work impacts lives and you want to reach more people, but behind the scenes you kind of feel like a mess, constantly searching for files, overspending on software. You don’t even remember setting it up. signing up for. You lack structure. You’re wasting so much time.

[00:17:05] I’ve got just the thing for you. I want you to imagine your time was organized. You knew exactly what to do that would actually make you money. Your files were in a structure that makes sense to your brain. Your processes are running efficiently. I want you to think about the difference this could make in your business in your life.

[00:17:24] No more drama. No more beating yourself up. All that time you wasted can now be spent filling your business with paying clients. Listen, I know that getting organized might feel super overwhelming to you. That’s why I’m offering you a free class, Three Simple Steps to an Organized and Profitable Coaching Business, where I’m going to share with you the only five files you need to organize your digital world.

[00:17:50] Head over to simplysquaredaway.com/5files (the number 5 and then files) for instant access. You get to watch whenever it’s convenient for you and finally get a simple understanding of the three parts of an organized business. One that runs with ease. This is the first step. Sign up now and transform your business from chaos to clarity and a secret benefit.

[00:18:17] Learning these skills will overflow into your home and life. You signed up simplysquaredaway.com/5files.

[00:18:26] Kristin Dabney: You mentioned this, but LinkedIn is a place certainly to find ideal clients, but it’s also a place to find people in adjacent fields. I can refer others. We talked, you and I specifically talked about this.

[00:18:40] Like if you are a VA, if you are a coach, you might want to look for VAs who work with coaches. You might want to look for bookkeepers who work with coaches or, or small businesses. Even if you want to look for people who work with the ideal client that you, that you want.

[00:18:56] Again, that’s just to build a referral base for you. I also recommend going to very, let’s see, schools, companies where you have an affiliation. So I’ve done a lot of building with my alma mater. I’ve gone to my undergraduate alma mater. I don’t, my, my graduate school alma mater is huge and my undergraduate less is smaller.

[00:19:16] I go and I specifically look to build connections with those women. Every week. So all you do is you go into the search, you put the name of the school, it will then provide you the school’s name, you click it, and then you click alumni, and it will give you, you know, all the alumni who are present on LinkedIn, you can then filter by, you know, by job title by all sorts of things.

[00:19:41] Right. Then you can just simply start connecting. It’s a little too much for me to go into all the details here, Tracy, but basically what I recommend doing is then sending them a quick message, just a one line, like, Hey, Tracy, I’d love to add you to my. X network. So I went to Smith college. So I said, I’d love to add you to my Smith college network.

[00:20:00] I write best and my name. Some people say, you don’t need to do that. You could just hit connect, connect, connect. The person will just get a generic connect request. I disagree. I’m a coach.  I consider myself sort of a boutique coach, right? I give very personalized attention.

[00:20:17] Tracy Hoth: Why am I not going to present that part of my brand right away?

[00:20:17] Kristin Dabney:  I’ve mistakenly hit connect before without the note, and I didn’t mean to, but I’m thinking, Oh, well, that’s, that’s okay. I’m not trying to just build a major audience on LinkedIn. I’m trying to be pretty specific about what I’m doing. I don’t need to just go connect, connect, connect, connect, and then, you know, go back and have my coffee.

[00:20:35] I really want to be starting an engagement right from the very first request to talk to someone.

[00:20:40] Tracy Hoth: Well, and that’s something for me. That I was thinking about this this morning, I like connecting and building a relationship. I kind of have some thoughts about that online. Like I don’t know, it just seems like a lot of work.

[00:20:56] I have enough friends, like I don’t want to make more friends, that kind of thing where you are like, I want to connect and I want to have like a relationship. How do you, how can I think about that?

[00:21:08] Kristin Dabney:  Yeah. Well, of course, it’s a matter of why are you on LinkedIn? This is not, I don’t look at this as a place to build friendships.

[00:21:15] I mean, it’s lovely if, if people become friends with me, but I do look at it as a place to expose what I do to share what I do with others and also to learn. I do a lot of learning on LinkedIn.  I follow a lot of other leadership profiles and coaches. Many people I follow are career people. I follow people who do just what I do.

[00:21:33] I don’t know who taught us this, if it was Brooke or who taught us that, you know, the market is not saturated if you’re excellent.  I am not worried about the competition on LinkedIn. I’m looking at this as a way of building a, a peer community, a referral community, and an ideal client community.

[00:21:53] Tracy Hoth: Ooh. I like thinking of that and learning resonates. When you said that for me, I’m like, Oh yes, like there is so much I can learn from other people. So that kind of excites me.

[00:22:02] Kristin Dabney: Okay. Then that’s a good, that would be a great draw for you. The second is that I don’t look at any of this as onerous and again, I’m not on the other platforms.

[00:22:11] So maybe if I were doing a lot of activity and a lot of platforms, I’d feel somewhat disturbed. Not distracted, but I’d feel overwhelmed. I love to go on and read someone’s post and comment when it’s authentic. Every person’s post doesn’t need a comment. I do not make something up like, you know, and I don’t leave comments.

[00:22:29] I go get them or good job or congratulations, unless it’s just someone I’ve known for a long time. Like if I’ve known you for a long time and you put something up, I’m going to say something like that. If you’ve just won an award, otherwise. That doesn’t pick up picked up on the algorithm, first of all, and I’m not doing this just to get picked up on the algorithm, but, you know, if I get like a happy birthday message, I’m like, that’s weird.

[00:22:50] Okay, this is a professional spot where like, you get him, Kristin. I’m like, thanks so much. Like, okay, whatever. I think this is a chance for actual educated conversation about things. Now I also, another, okay, this is an aside, but I love this. When I find something that I’m like, Oh my gosh, Tracy Hoth would love this.

[00:23:08] It’s such an easy lift to send it to you and say, Tracy, this organizing coach said the most brilliant thing, or this person who loves the Kansas City Chiefs just said the most incredible thing. You’ve got to read this, right? Like, and it’s such an easy way to share information. I don’t know if the person’s going to read it or not.

[00:23:23] I don’t spend hours sending things to other people that other people have written, but I love getting something from someone who’s like, Oh my gosh, I read this and thought of you. Like, so I look at it as that kind of an engagement.

[00:23:34] Tracy Hoth: Yeah. Well then what you just said, and I’ve just read this recently somewhere else, not to just comment.

[00:23:41] Yay. Great job. You know, that kind of thing. So what other, when you see a post, what would you, I mean, what kind of comment, you’re so good with words. I’m like, Kristen, just tell me what to say.

[00:23:52] Kristin Dabney: Yeah. Well, like, like let me think of one that was just this week. So someone was writing all about this, the hidden job market.

[00:23:58] You know, a lot of people think that you just apply for jobs that are posted on Indeed or LinkedIn or on a company’s website. Well, there’s a whole hidden job market. And he did such a beautiful job of sharing how you would access that. And really that’s through a network, knowing about a job before it’s posted, having engagement with a company that might reach out to you before they’ve posted a job, all those sorts of things.

[00:24:18] He wrote this and I wrote like, oh Oh my gosh, Carl, I didn’t even think I’m a career strategist. I didn’t even think about half of these. He’s like, I’m going to be honest. I’m not like, Oh yes. In fact, I also know this – I’m not there to like blow it, but it was so good. Then we started a conversation and he’s opened a consulting company.

[00:24:36] I’m like. Again, I did do a go you on that. Like I will be referring people because you know a lot about this hidden job market. So that’s an example, right? Like he’s never gonna hire me. He doesn’t need a career coach, but I know about career. He knows about career. We were exchanging accolades and information, right?

[00:24:53] That would be an example. Now, let’s do a different one. Let’s say there’s someone who gets on and says, I’ve just thought I, this happens to, I’ve just lost my job or I’m about to be laid off or I know that my job’s getting, what do you say that eliminated, eliminated. Thank you. Like what’s that word?

[00:25:05] What recommend recommendations would you have? I mean, hello, that’s like falling into my lap, right? I’m like, Oh, here we go. And so I might just leave three things. Like, these are three things I would recommend you do. As you’re beginning a job search, and so that’s engaging. I don’t know that person necessarily, except that we’ve connected on, for some reason we’re connected or it’s coming into my feed, right?

[00:25:25] That would be an ideal person. Carl would be a peer, right? Someone who’s also a coach and in career work. And then maybe I’m gonna talk to someone who, I’m in a mastermind now with all these lawyers. I’m not a lawyer. And they would, they’re great referrals for me. So I just engage with them on their lawyer content.

[00:25:42] I don’t know anything. I don’t want to even know much about the law, but one of them like does style for lawyers. One of them does finances for lawyers. I’m like, well, I can see where if the lawyer wanted to switch law professions, I could probably be a coach for that person. Right? So then I get active on their pages.

[00:26:00] What I mean by active is I comment. And then I’m in their feet. So then all the lawyers who are looking at their feet and going, Oh my gosh, I need that person. Who’s a style coach is also going to see my name and go, wait, career strategist. Oh, and one thing you and I noticed this last week, when, whatever the first words are under your title.

[00:26:17]  That’s what’s going to show up when you leave a message. Right away it says career strategist and leadership coach. There’s my name and then that, and someone might go, wait, what, wait, I might be moving fields. I should, I want to look into her. I want to start to connect with her or follow with her.

[00:26:33] Tracy Hoth: Yes. So good. Okay. Good. Good. Yes. So that makes it really clear for me. So we talked about you also then did an hour call with me and now that my page is optimized, the next step was to help me engage and teach me how to do that and how to do the search and where to look. And. Yeah. You know how to connect with people and where to comment.

[00:26:56] We made an SOP, a standard operating procedure for engagement on LinkedIn. So like an organizing coach.

[00:27:03] Kristin Dabney: I love it. Yes. I’m like,

[00:27:05] Tracy Hoth: I need a process. Yes. Well, first, is there tips you say, like spend this amount of time, go every day at a certain time, do the same thing. How do you engage or how do you see people engaging?

[00:27:19] Kristin Dabney: This is definitely going to be a more as do as I say, and not as I do, but my goal is to spend, um, just 15 minutes a day on LinkedIn. I, a coach I’m working with now spends an hour every day. First thing she does in 15 minutes is working for me. You can connect with about a hundred people a week. Sometimes LinkedIn blocks you and has you sign up.

[00:27:37] Stop and take a pause before you’re allowed to keep acting. So my goal is to make sure I’ve added 100, I requested 100 connects. That might mean that 30 people are on LinkedIn and accept my request to connect. It might be that someone I asked to request with last month has just now hopped on LinkedIn and is like, Oh, sure.

[00:27:55] I’ll request. In fact, Tracy, when we were going through yours, there are plenty of people who had requested to connect with you months ago, right? If you’re not active and know that, so here’s what I do. I was sharing this with Tracy. I get on and the very first thing I do with, if you were, if you wanted to listen to this podcast again, while you’re on your LinkedIn page, that might be helpful.

[00:28:13] On the top bar, the fourth, first thing I do is I go to messaging. That means someone is in my inbox and it’s just like a DM and Instagram, right? Or in Facebook, of course, just in your feed. And some of those are people trying to sell me something. Not a problem. Sometimes I want to buy, sometimes I don’t want to buy, but I don’t take that as a, as a problem.

[00:28:32] Then others are actual people are responding to me or, you know, okay, so I do that and I respond to any of those that I want to respond to. Then I go next door to notifications and notifications is a great way. They’ve curated people who are in my first, I think it’s first and second degree. Let me just check for a quick moment.

[00:28:51] Oh, it doesn’t tell you, but people who are, with whom you are more actively engaged or more commonly engaged, it will tell you what, what’s going on in their feeds right now. It’s a great shortcut. And in blue is, are things that are happening, like, most recently. And then in white are things that have, That are a little bit older.

[00:29:09] However, I’m active enough that my blue could just be for today. And if you’re not that active, your blue could be what’s happened this week. And then it goes to white for what’s happened last week. You see what I’m saying? But if you just, I just like to go and take care of the blue is what I tell myself.

[00:29:24] I want to go and see, and I do not respond to everyone’s, but some things are very relevant. Like, Oh my gosh, I completely want to respond to that person’s. Okay. Then I hop over to the second icon that is my network and I start to build my network. So the first thing is like right now. You have to sometimes do a lot of scrolling right now.

[00:29:44] It says top emerging creators to file. I have enough. I’ve curated the people from whom I want to learn right now. So I don’t follow a lot of people who are coach thought leaders or career thought leaders. I have enough of those. There are plenty more. I’m sure I’m missing out on some excellent information, but I don’t want to overwhelm myself.

[00:30:01] I have about five people. I really love what they write about and I follow them. So I pass by that. And then the next block for me is people you may know from your alma mater. So that is where I was saying, you can just hit the connect button right there. And I’m sort of assuming you’re doing this in real time with me.

[00:30:18] Like you’re on your, your LinkedIn and you can see this. You can just hit the connect button or you can hit their name and then you’ll be able to add a note and say, Elizabeth, I’d love to add you to my group. You know, my alum network. So those are the three things I do. And it does not take, if it takes five minutes, that’s fine.

[00:30:36] I still spend 10 more minutes than going through my feed. Okay. So the final thing is, I’m sorry, I started first messaging, then notifications, then network, and then home. And then when I go to home, I see it’s in what’s in my feed. So some of this stuff I’ve already seen under notifications and some of that I haven’t.

[00:30:54] So I will say the one nice thing about notifications too, is it It scrubs out of all the ads. I have so many ads on my LinkedIn feed and maybe that’s typical, but this way I have to go through all the different ads and I don’t have to. I’m choosing to go past all the ads and then find people for whom, with whom I want to connect or rather leave a message, not connect.

[00:31:15] I’ve already connected with these people. These are people I am connected to and if they’ve posted something or reposted, it will come here and I like to connect. Okay. The final thing I like to do is you go back to the top of home. And right beside your face, it will say, start a post. I love to repurpose things I’m using in other areas.

[00:31:32] So my guess is if you’ve been a coach for even a minute, you’ve got three articles you’ve written or three blogs you’ve posted or two emails you’ve sent, right? Or maybe a hundred. So you can go into start a post and you can click write an article. Excuse me. And it’s, it just, it feeds it too. It’s very easy.

[00:31:49] What you do. They do like you to have a photo, so you can go to Pixabay or somewhere like that, or you can just have your standard headshot and put that in the photo. And then. You can schedule it. So you could sit down and just like you can do on all the other platforms, you can batch and schedule. Do that a little.

[00:32:08] The most I’ll schedule out as a week, because sometimes an article really takes off and there’s lots of engagements. I don’t want another article to like that. I forgot that I had scheduled to come in at that time. We want to just keep that conversation going and, or I think, Oh wait, people really want to know more about how to develop influence at work.

[00:32:22] I’m going to do a different article now and write about that. I take that also organically, but. It’s such a low lift, right? You’ve already written things. You just repurpose them. You schedule them and there you go. I have heard all different things, Tracy, but mostly I’m hearing three times a week is the most you need to be on scheduling on LinkedIn.

[00:32:41] Now I’m sure there’s someone who can give me an example of when seven times a week worked. But I think that can be also pretty overwhelming. And well, that’s my personal thought about it. And I also think one time a week doesn’t get you enough traction. So three times is a good rhythm to get into and it can literally be one paragraph.

[00:32:58] It can be something I just got off the call. It can be very organic to like, I just got off the call with a client and this was her aha. And I just want to share the win and, or my, one of my clients just got a job. Let me share with you what the process was like. I, it doesn’t have to be an. article like that.

[00:33:12] You would, it can just be a message like you would put, you know, on someone else’s. So it’s a, it’s a great place for self promotion in that, in that regard. Right. It’s a great place to show yourself as an expert. It’s a great place to promote other people, like you can also get on there and say, Oh my gosh, I need to, you know, if you don’t know about Tracy health as an organizing coach, you really need to get to know her and it’s, it’s a beautiful way to, to be promoting somebody else without just like reposting what you’ve written, but write something about you and then, you know, make your name active by doing the at Tracy health.

[00:33:45] There’s so much you can do in that, in that start a post. Okay. Okay. Also LinkedIn loves videos. So you can do a little one minute video. You just click media. You can upload something you’ve done from zoom. I’m sure many people do stories or reels. You can just use those. I don’t know. I, I, I’m, I haven’t been doing that as much.

[00:34:04] I don’t know much about that. I don’t know how long the video can be, but I’d make it short just like anything else bite size, but I see one coach I’ve been following and she, I know her actually, she’s in a mastermind with me. She is getting All of her clients from LinkedIn now that was, let’s see, we met in February.

[00:34:20] She was like maybe trickling once every few months, all of them are coming from there. And she does the video every week about she’s a style coach. It is so fun. She’s so fun and they’re not very long and they’re really captivating. So it’s just a great example. Like she’s not paying for any ads. She’s not, you know, Anyway.

[00:34:39] She, okay. Oh, one other thing, guys. Oh, this is a big one. What if you want to be a speaker at places? Maybe you want to be known as the expert? What if you want a magazine to write you and say, would you make a comment? This is a great place to be known. You are an expert because you say you’re an expert, right?

[00:34:53] They can look at your activity and go, wow, she has written a whole lot about organizing and she doesn’t know a lot about digital files. And so they can see like what you’ve, it’s your, in your archive, right? Ando I know that other people, again, from that mastermind are getting invitations because of that as well.

[00:35:16] Tracy Hoth: Oh my gosh. This actually gets me kind of excited. I remember back when. I, I wasn’t on Instagram at all and my sister and I were like, let’s just start, let’s just have fun. Let’s just do it. You know, I mean, we had no pressure.

[00:35:29] It was, yeah. We learned how to use Instagram and now I even taught my kids something the other day.

[00:35:35] Kristin Dabney: Okay. That’s like, that’s a new class, right?

[00:35:39] Tracy Hoth:  Yeah. That’s a big win for a totally big win, but yeah, that gets me excited to be on it. Here’s another way that I think, okay, if I’m going to post three times a week.

[00:35:50] Well, first of all, I love when you said to do a down, do a screenshot of your followers now before you do any of this, not just your followers, but your data.

[00:36:02] Kristin Dabney: You go to analytics, so go to analytics, click on it and then screenshot the date and where, yes, who’s following you, how many people are connecting with you, et cetera.

[00:36:10] Tracy Hoth:  Just to get a baseline of where you started. So smart. What’s going to happen, but then thinking of posting three times a week. I loved how you gave so many different examples. So if you have a form of content that you put out every week, like for me, the podcast, I could post the podcast for sure.

[00:36:29] It was auto feed, which I don’t want to do auto feed because it has the same picture than every week. Ah, right. I feel like it could be, I could use my. Instagram picture, my website picture of the podcast that has the guest in it and tag the guest. Be so good. So then the other, I loved how you said this was an aha from a client or something relevant that happened to you that week.

[00:36:56] That could be the second thing. The third thing could be, I don’t know, maybe a shout out. Promoting someone else.

[00:37:02] Kristin Dabney: Promoting Oh my gosh, you’ve got to meet this person or yeah.

[00:37:06] Tracy Hoth: Or sharing something.

[00:37:09] Kristin Dabney: Now, some people are constantly doing that. And you’re like, Oh my word. Okay. Like, is this an affiliate?

[00:37:14] Is that what’s going on here? So you want to make sure it’s, and that’s fine. That’s totally fine. That maybe that wouldn’t bother someone else, but I’d rather. Well, it doesn’t matter. My preference is when you’re like really authentically without any strings attached, promoting someone else. Now it’s also listen.

[00:37:28] When this podcast comes up, I will put that in my feed. I will promote the podcast. I’ll promote you. I will link to other things like it’s also a way to share where you’ve been active in other places. Oh yeah. That’s good.

[00:37:40] Tracy Hoth: Yeah, and LinkedIn doesn’t

[00:37:41] Kristin Dabney: mind if you send them off LinkedIn. Some of those places don’t.

[00:37:44] Some platforms don’t like that when you send them away from their platform. LinkedIn doesn’t mind nice if you’re gonna send them to the podcast or send them to your website.

[00:37:51] Tracy Hoth: This is so good. I’m so excited that you’re on here and people, you know, for me too, because I was never really on LinkedIn before it, it’s intimidating, I guess, and you make it sound simple and easy to get started.

[00:38:07] So yeah, now you do this for people, you do LinkedIn audit. So tell us about that. Yeah. If someone’s interested in getting active and they don’t want to figure it all out themselves.

[00:38:18] Kristin Dabney: Yeah. I do a little bit more of the heavy lifting. You have to actually do the edits, but I will be the one to take a look.

[00:38:23] This is what I do. I, I review your LinkedIn and I create a video for you mapping out what. I would recommend you do to optimize the LinkedIn and then we meet for an hour in real time. Your LinkedIn up on your screen and we walk through all the different parts. It seems to me, let me think from the people I work with, I’ve worked with many people now about section trips, the most people up probably.

[00:38:44] We might spend the most time on that because that’s more the creative than the others that are more factual. Right. And I teach you. I know how to. You know, I know some of the, just the tech part of it that I can save you the time and show you exactly how to do that. Then you, you hop off, you do all the edits, you polish it, and then we hop back on another call and I show you in real time how to engage.

[00:39:07]  I tell you what we were just talking about today. Tracy was like tip of the iceberg. Then I’m going to show you how you’re going to find peers. Probably the easiest would be to find peers, ideal clients, and then also referrals. So then people have all different needs. So I really, it’s very, it’s, it’s, it’s boutique.

[00:39:24] What is it that you want to use LinkedIn for? Then I teach you what I know about that. What I love about my audit is that you can Google this, you can YouTube this, right? But it’s much more helpful. It’s, it’s a shortcut to just get on and we do it together. It’s so fun to watch the activity just grow, grow, grow, and to see the excitement in the person’s eyes.

[00:39:47] It’s 500 I charged to do this. I then follow you and I start to see what’s happening and then I engage with you and then you engage with me and then we share audiences. It’s like, it’s just another really cool way for me to support a client. I consider the LinkedIn audit person a client and also to watch them progress.

[00:40:04] Like it’s just, you know, and it’s, you can see who’s having some fun. Yeah. And then I also know who to poke and say, I haven’t seen any activity in one month. Some people have told me you are right. And you will not, I just wanted to get it all polished and perfect before I do a launch in, you know, June or something like that.

[00:40:22] Totally fine.  I’m not there to badger, but I do think that what I try to do is take all the I can’t take all the stress away, but take the stress away. Take the confusion away about how to just start getting engaged. I will say, if I say this, if all you hear today is, and you don’t do anything else, do not start connecting today.

[00:40:41] If your profile is not optimized, because again, you’re bringing people to a messy living room or a unmade bed, like don’t do that. You want to have the banner, the words, the, your, your freebie attached, whatever it is so that you’re, you know, you’re generating the kind of traffic you want to generate.

[00:40:58] People are like, whoa, excellent. Passing you along instead of like, this is a little bit uncomfortable, you know, there’s a can rolling around in the back of our car. None of that matters, but remember this is your storefront. So you’re, they’re stepping into your store and you want it to be.

[00:41:14] You know, a lovely experience for them.

[00:41:17] Tracy Hoth: Yes, you are the best at that. First, as you already have said, your personality is just fun. I’ve had clients go to you and when you’re in Organized Coach Academy, you will get to see Kristen do this. I posted our second call in there as a little bonus too. So they got to see you help me learn the engagement piece of it, but you definitely want to do this one on one with her. It’s really fun.

[00:41:45] Kristin Dabney: I love that you’re doing that because I think, you know, when you think Organized Coach Academy, you might be thinking like the digital files and your finances and your client tracking, and you’re not thinking about an organized marketing plan. And that’s what you’re doing with people.

[00:41:58] You’re helping them create right there. Funnels, their marketing there. I love that you have those posts in there. I hope that the people will run, not walk to join your program and then see that an organized business involves this as well. Having, as you said, SOP having a system. So of course it doesn’t have to be LinkedIn.

[00:42:18] I think it’d be silly not to use LinkedIn as a coach, coaching as a profession. LinkedIn is the professional platform. Why would you not be on there? But whatever platform you’re using to have, I love how you said that to have a rhythm and an intention every day for what you’re going to do on Insta or Facebook or Tic Tok or whatever it might be is really smart.

[00:42:36] I don’t think people associate that always with like getting organized.

[00:42:39] Tracy Hoth: Yes.

[00:42:40] Kristin Dabney: Or rather I didn’t, I didn’t, but I know that it is definitely a big key to getting organized. So.

[00:42:45] Tracy Hoth: I love it. Thanks so much for being on here. Did we miss anything? Is there anything else you wanted to say?

[00:42:52] Kristin Dabney: No, I think we’ve covered it all. You’ll have to go to Tracy Hoth’s profile. See how optimized it is.

[00:42:59] Tracy Hoth: Yes, connect with both of us (Kristin’s LinkedIn and her LinkedIn Audit).

[00:43:00] Kristin Dabney:  That’s right. That’s right. Awesome. Okay. Thanks, Tracy.

[00:43:03] Tracy Hoth: Wait, if you’re finding this podcast useful, you must check out the Organized Coach Academy. It’s my course where I walk you through every step to get your business organized, to get yourself organized, to stay connected.

[00:43:16] Save money and time to prepare to hire someone to do all the things that you want to do in your business with ease. Check that out at simplysquaredaway.com/oca. Also, I’m sure you’ve heard this a million times, but I would love it – it’s my way of knowing that you’re enjoying the podcast – if you leave a written review. I have lots of freebies for you.

[00:43:42] They’re linked in the show notes. You can find him in my bio on Instagram at @TracyHoth, and until next week, have a beautiful day.

Tracy Hoth